(From Gradkin Blog) — With the current view that the generational gap in the workforce is as wide as ever, it’s spurred a recent push by companies to better understand the Gen-Y recruitment landscape. Many companies that had previously been satisfied with their talent management strategies, now realise that methods of old aren’t as applicable anymore. Graduate recruitment like other functions of a business needs to evolve with time. Human Resource professionals globally are in a constant state of incertitude as they try to figure out the answer to “How do we attract Gen-Y talent?”. The reason for the uncertainty really lies in a lack of understanding of today’s millennials. When you can get inside their head though and understand exactly what motivates them, tailoring your recruitment processes around it leads to a winning attraction strategy. The issue is complicated further with a War for Talent reemerging as the global economy recovers. Not only are employers desperate to attract the right talent, they do so in an increasingly competitive job market – start-ups, SMEs and MNCs are all fighting over the best talent and the companies with the most persuasive stories win. So, how exactly do companies ensure they stand out when attracting Gen-Y talent? Read more.

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4 Steps to Attracting Gen-Y Talent