(The Financial Post) — Things are looking up, but there’s still no shortage of headlines on the struggling economy – large lay-offs, double-dip recessions, and slow growth and recovery. The Age of Persuasion produced a great piece on recession marketing – I’d recommend the whole broadcast if you have time, but the parts that tie in here begin around 18:05 (and a friendly warning to anyone who’s anti-Monty Python). The real Take-Home Message of the program is that when times get tough, those who persist and push forward will be that much further ahead when the economy rights itself again. O’Reilly says of a food product manufacturer: “It fought to keep its place in people’s minds…the lesson: In a recession, the advertising landscape becomes a lot quieter and media rates drop. So, not only is a brand more easily heard, it can steal away business from the sector’s weakest players and gather momentum for when the recession ends.” I’m not advocating stealing anything from anyone, but can HR take a page from Marketing’s playbook here? Both job applicants and consumers make decisions in an increasingly noisy informational environment, and both are influenced by the organization’s reputation and brand, and the economic landscape. Read more.

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The ‘Recession Era’ War for Talent