BENTON HARBOR, Mich., Sept 07, 2010 /PRNewswire via COMTEX/ — Although not as famous as the latest summer tours of Bon Jovi or Lady Gaga, Whirlpool Corporation will soon be packing up and hitting the road as well. The seven-week initiative, “Whirlpool Corporation on Tour” will train sales associates in 70 cities across the United States on the latest new product innovations and key selling points of Whirlpool Corporation’s appliances. “Whirlpool Corporation on Tour makes learning about the company’s products easy and entertaining,” said Liz Okon, Sales Training Manager at Whirlpool Corporation. “By bringing the training tools and field experts to sales associates across the nation, we are providing an unmatched, hands-on learning experience. A well-educated sales team offers customers better in-store experiences, and gives companies more opportunities to grow their business.” Read more.

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Whirlpool Corporation Embarks on 70-City Training Tour